CASE STUDY

STUDENT PORTAL

Three week website project. Tasked to build a visually persuasive public area and practical student area behind a walled off student study section. Our client was trained to work with templates to populate a scalable back office area with downloadable documents.

CLIENT

Aerial Fun & Fitness (AerialFun.com) is an aerial fitness studio located in Newark, Delaware. It opened for business in 2013. Aerial Fun & Fitness is owned by Zina Ditonno. Aerial Yoga has many forms. It’s growth has required competently trained instructors. Zina’s success in training many well known studio owners in the region has given need to a secondary profit center of formal aerial instructor training.

PRIMARY GOAL

Build the teacher trainer certification website Aerial Fitness Training. Approximately sixteen (16) public pages to address prospective applicant concerns. Primary content of student teacher materials accessed behind a login wall. Site owner control of generating usernames and passwords for student teachers.

RESPONSIBILITIES

Assist in marketing recommending and registering a keyword oriented domain name which is on brand. Configure DNS, web-server set-up, install and configure WordPress & respective applications including schema. Create and configure Google Analytics, Facebook Pixel and Google Tag Manager (with base tag) for SEO data. Establish style guide and content governance.

STYLE & TONE

Align brand with existing website to serve a brick-and-mortar business. Develop a high-level of professional image. Wholesome and family friendly.

TECHNICAL SPECS

CMS: WordPress, THEME: Astra, BUILDER: Elementor. SOFTWARE: To follow our clients brand all icons were built in-house in Adobe Illustrator converted to 300 dpi files exported for web.

COMPOSITE GRAPHICS | ILLUSTRATION | RETOUCHING

SPECIAL REQUEST

Another concern is the client’s dress code. The primary hero image selected displayed an aerialist suspended from silks upside down. She was dressed in a half-top and fishnets. To address the client’s dress code of no half-shirts and no shorts, we composited a full shirt and leggings.

TESTIMONIAL

"Lars and his team made countless changes without argument. Their interactive site map planner made it more fun than work. We used Google Drive as a central cloud based asset directory. The result was a fast efficient effort — and we avoided miscommunication."

Zina Ditonno | Master Aerial Fitness Instructor

Zina Ditonno Aerial Fitness Training Studio Owner

> CASE STUDY #2 <

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