Three week website project. Tasked to build a visually persuasive public area and practical student area behind a walled off student study section. Our client was trained to work with templates to populate a scalable back office area with downloadable documents.
Aerial Fun & Fitness (AerialFun.com) is an aerial fitness studio located in Newark, Delaware. It opened for business in 2013. Aerial Fun & Fitness is owned by Zina Ditonno. Aerial Yoga has many forms. It’s growth has required competently trained instructors. Zina’s success in training many well known studio owners in the region has given need to a secondary profit center of formal aerial instructor training.
Assist in marketing recommending and registering a keyword oriented domain name which is on brand. Configure DNS, web-server set-up, install and configure WordPress & respective applications including schema. Create and configure Google Analytics, Facebook Pixel and Google Tag Manager (with base tag) for SEO data. Establish style guide and content governance.
STYLE & TONE
COMPOSITE GRAPHICS | ILLUSTRATION | RETOUCHING
Another concern is the client’s dress code. The primary hero image selected displayed an aerialist suspended from silks upside down. She was dressed in a half-top and fishnets. To address the client’s dress code of no half-shirts and no shorts, we composited a full shirt and leggings.
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